Celebrate the Everyday & Extraordinary

Ella is where she shops for the cozy sweaters that live on repeat, the perfect pair of jeans that feel like they were made just for her, or the show-stopping sequin pants that turn any evening into an event.

Ella is where she finds her style, her confidence, and maybe even a little magic in the everyday.

Welcome to Ella

We are all Ella.

We exist to celebrate every version of her — the bold, the soft, the classic, the unexpected. We curate a world where she finds herself in every silhouette, fabric, and detail. Ella is not just a label. She is a space — a mini-department store designed with her in mind. A home for every shape, every style, every mood.

Here, fashion isn’t about fitting in — it’s about being found.

What She Says
What She Says
If you want to feel refreshed and in style, Shop Ella!
— Grace T.
What She Says
My go to clothing boutique, full size range, cute outfits, lovely staff.
— Caroline T.
What She Says
My favorite place to shop—there's always such a wide variety of new styles added weekly.
— Ali P.

Guilford Shop

90 Broad St, Guilford, CT 06437

Mon - Fri, 10am - 6pm
Saturday, 10am - 5pm
Sunday, 12pm - 4pm