Erica Azarigian is the heart behind Ella, where She shops—a creator, curator, and community-builder who believes in elevating everyday life with beauty, gratitude, and connection. For two decades, Erica has blended her lifelong passion for style, her love of people, and her entrepreneurial spirit to create a boutique experience unlike any other on the Connecticut shoreline.

Erica is a born and raised Connecticut girl and a proud mother, partner, and business dream-builder.  Erica’s mission extends far beyond clothing. She’s committed to inspiring joy, supporting local artisans, uplifting women, and creating meaningful spaces for community and creativity.

Her mantra—Today is a present and tomorrow is a gift—guides her life, her store, and her ever-growing brands rooted in gratitude, creativity, and kindness.

Ella, Where She Shops has been a beloved boutique on the Guilford Green in Connecticut for 20 years. Warm, welcoming, and thoughtfully curated, Ella offers a mix of clothing, accessories, gifts, custom merchandise, and lifestyle pieces designed to elevate your everyday.

More than a boutique, Ella is an experience. Customers come for beautiful finds—but stay for the connection, the styling support, and the sense of community Erica has created. With an eye for quality and a heart for storytelling, Ella features unique brands, small makers, seasonal collections, and inspirational products that feel both on-trend and deeply personal.

Ella also includes:

• Above & Beyond, a flexible upstairs creative + gathering space for workshops, circles, book clubs, and wellness events
• what She wore, a curated collection of gently loved clothing with monthly charitable give-backs
• where She $ave$, our version of Filene’s Basement